Web Services

Paid search is expected to grow 41% in 2006, adding complexity & competition to managing campaigns.
Source: Piper Jaffray

Pay-Per-Click Advertising (Paid Search)

Done well, paid search advertising campaigns may include hundreds, even thousands of keywords. There are bid management strategies to consider, click-through rates to analyze and sales conversion rates to study. We live for this stuff. Supported by our proprietary tracking technology and close relationships with the search engines like Google, Yahoo, MSN, shopping engines and others, Infocation manages the returns on your paid search marketing campaigns, so you can manage your business.

Landing Page Development
Landing pages are the sales people of the internet. They meet customers at the door, direct them to the product they want and then walk them through the check-out, waving and saying, "thank you" as they leave. Infocation uses research-driven usability principles to develop designs that encourage your target audience to act. Then we use A/B or multivariate testing to hone your website pages, tweaking your visual impact, promotional offers and marketing messages for optimal performance.

Ad Creative
How much creativity can you fit inside one of those little paid search ads? The short answer is a lot. Plus, it has to work. And much like last week's sandwich, ad copy can get stale. We know how to keep your messages fresh and your promotions lively with as little as 70 characters of text. It takes finesse. Flair. Subtlety. Everyday.

Financial Bid Management
Without careful tracking and continual hands-on involvement, the uninitiated can bleed through a paid search engine marketing budget in days, sometimes hours, instead of the weeks planned. Our dedicated account managers monitor campaign spending levels and quickly spot and stop trouble before your account is empty.

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What is Organic Search?

Read what it means to rank 'organically' or 'naturally' and how Infocation can help with your SEO goals.
> I want to improve my ranking

I need help with Paid Search.

Learn more about Infocation's approach to pay-per-click marketing and what benefits are in store for you.
> tell me about paid search

What makes a good design?

Need some design help? Infocation offers design services for small to large business in any industry. Take a look at our portfolio
> Show me your web designs